Hanes was a client  I worked with extensively both as a creator and producer.  For over a year, myself and the team worked collaboratively on their social productions. I would work directly with the art director and creative team to understand what they were hoping to accomplish in their shoots and then work with them to create a production that would accomplish their goals. I would then produce, shoot, and edit those campaigns, creating a plethora of social assets that ran adjacently to Hanes TVC and OOH campaigns.