GEICO GeckO’s was a spot that I co-directed for the GEICO’s Legend of the Lizard campaign premiering at the 2024 Super Bowl. This was a scrappy production put together in the last few weeks leading up to the Super Bowl. The GEICO team had put together a multi-spot campaign for the “Legend of the Lizard”. This faux cereal commercial fit in during a fake commercial break, and this GeckO’s cereal was first unveiled to the world.  Now with a jingle that will live in your head for months to come, the grotesquely green cereal lives on forever.