Did you know that approximately 8000 people die waiting for an organ every year? And that currently more than 100,000 are waiting for an organ? I didn’t.... It’s a huge problem. As a way to raise awareness and encourage RPG players to sign up for organ donation Donate Life America invented The Healing Dice. Each die represents a version of the one of the most commonly needed organs for donation. Anyone who signed up for organ donation had a chance to win these beautiful die for their next game of dungeons and dragons. To help spread word about the die, we created a spot and then I shot some photos of those beauties. Take a peek. And sign up for organ donation here.
Creative Director: Kate Placentra
Agency Producer: Kim Zaninovich & Anna Gilliam
Director / DP: Brian Camp
Assistant Director: David Freeman
Photographer: David Freeman
Producer: Amanda Ricks
Production Company: SuperJoy
Agency Producer: Kim Zaninovich & Anna Gilliam
Director / DP: Brian Camp
Assistant Director: David Freeman
Photographer: David Freeman
Producer: Amanda Ricks
Production Company: SuperJoy