Have you ever thought about how large New York City really is? What about how many cars there are? These were exactly the kinda questions that Carmax hoped to shed light on with their Carmax Carmini’s campaign. Created to celebrate the launch of the openings of their new Carmaxs in the New York City tri-state area, Carmax brought 40,000 hot wheel sized cars to the high line to put on display. For me, I was tasked with creating some visuals that showed this. They sent me to the city with 10 hot wheel cars, and a team of us went all over, creating photos, gifs, and some stop motion work.
Art Directors: Allison Apperson Agency Producer: Samantha Geis
Photographer: David Freeman
Producer: David Freeman & Amanda Ricks Production Company: SuperJoy