Shot for all the lonely fishermen (and women) out there, this campaign focused on the art of the perfect “just caught” photo. As we’re all too familiar, a scroll on our favorite dating app often reveals a plethora of avid fishers out there, each showing their largest catch. Well, why don’t we pair all the great fisher-people out there together? Give them a case of the Busch Light Fish Edition cans and they can go off and fish together? Sounds like the recipe for a peaceful rest of their lives if you ask me.